Resume

EMPLOYMENT HISTORY

AUG, 2022 - PRESENT

Assoc. Creative Director / Sr. Copywriter / Primary Brand Writer, Accenture, Canvas, New York City

• Led Accenture’s activation at Global Citizen Live 2022, achieving a $400M ROI and 450% increase in social media trafic across Accenture’s branded channels and careers site

• Co-creative Lead for various internal/brand projects, including templating social media posts for Awards & Rankings, overseeing both copy and design

• Crafted social media copy for the Life Trends 2023that generated some of Accenture’s highest engagements

• Spearheaded the submission of three projects to the 2023 Cannes Lions festival as well as other awards, earning a Drum Award for Marketing

• Collaborated with cross-functional teams to meet project and client objectives, ensuring Accenture brand and highest quality Lead creative projects, overseeing both writers and designers

• Develop and maintain a strong understanding of Accenture's primary brand messaging and tone of voice, and ensure it is consistently reflected in all copywriting and storytelling projects

• Manage and oversee the development of creative concepts and copy for Accenture's primary brand campaigns and initiatives, ensuring they align with the overall brand strategy and objectives

• Collaborate with cross-functional teams to create visually compelling and cohesive brand experiences that align with Accenture's primary brand messaging and values

• Lead the development and execution of copywriting and storytelling workshops for new hires and apprentices, equipping them with the necessary skills to efectively communicate the Accenture brand message and values

• Lead the ideation and development of interactive and immersive brand experiences for Accenture, leveraging emerging technologies such as augmented reality, virtual reality, and gamification

• Lead copywriting and storytelling eforts pertaining to Accenture's brand value and brand enhancement

MAR, 2021 - AUG, 2022

Creative Lead / Sr. Copywriter, Accenture, Brand POD, New York City

• Led brainstorming sessions to generate innovative ideas and concepts for marketing campaigns that align with Accenture's strategic goals and target audience

• Developed and executed creative strategies and concepts that align with the brand's vision and target audience Crafted compelling storytelling copy for concept presentations and proposal submissions

• Presented concepts to clients, providing context and incorporating feedback

• Created an Emotive Storytelling Workshop to teach sales teams how to better incorporate storytelling into their pitches Senior Copywriter for high-profile sales or deals projects

• Co-chair of the POD Culture Club

• Led or co-led high-profile deal projects, including Verizon, Walmart, CVS and Moderna

• Developed and implement a content strategy to ensure consistent messaging and brand voice across all marketing channels

• Led cross-functional teams to develop and implement a comprehensive brand strategy that aligns with the Brand POD's goals and objectives

• Developed and facilitate a creative writing workshop for copywriters to enhance their storytelling skills and align with the brand's tone and voice

• Collaborated with designers and developers to create visually compelling and interactive digital experiences that engage and captivate the target audience, while maintaining the brand's tone and voice.

• Led and manage a team of creative professionals, providing guidance and mentorship to help them develop their skills and achieve their career goals.

OCT, 2019 - OCT, 2020

Senior Writer, Patient Content, 21 Grams, New York City

• Created patient scripts and talking points for Patient Ambassadors at conferences Developed discussion guide templates for patient interviews

• Developed engaging and informative patient content that is accurate, current, and accessible to a diverse audience

• Conducted patient interviews to gather insights and personal experiences regarding the use of pharmaceuticals for Parkinson's disease and hemophilia A, ensuring that the patient content is informed by real-world perspectives

• Developed training materials and provided in-person training for Patient Ambassadors to ensure consistent and accurate messaging at conferences

MAR, 2017 - Present

Writer, Storyteller, Creative Director, Self-employed

• Provided financial copywriting and email marketing for Angel Investors Network Scripted for Adventure House NYC's Citi web videos

• Produced content for Adweek on LinkedIn, Salesforce, Lowe’s, UPS, and Veritas, while freelancing with Agent3

• Currently provide proofreading and copy editing for Uniworld's clients, including Ford, The Home Depot, Botox and LVMH Presently craft branded content and provide creative direction for Blytheco's website

• Created original editorial content for various online platforms, including Content Writers, Camino Financial and FinDigits Created video scripts for Magnet Media's clients, CitiBank and US Bank

• Provide ongoing strategic guidance to clients on content creation and storytelling techniques to enhance brand visibility and engagement

• Continue to remain updated on the latest trends and best practices in storytelling and content creation to ensure the delivery of fresh and relevant content to clients

DEC, 2020 - JUN, 2021

Medical Editor and Copy Editor (freelance), BBDO, New York City

• Proofreading and copy editing for B2C and B2B assets, including social media, video scripts, pitch decks and websites for brands such as Botox, Stryker, Lumakras and Frontpro

• Ensure brand consistency across all marketing materials

JAN, 2021 - JUN, 2021

Content Writer (freelance), Chewy.com, New York City

• Created B2C website copy for health-related products Crafted web copy aligned to the Chewy brand, voice and tone

• Write product descriptions that highlight the unique features and benefits of health-related products to engage and inform customers

OCT, 2018 - DEC, 2018

Manager, Global Internal Communications (temp. role), Global Brands Group, New York City

• Oversaw both writers and designers regarding intranet content

• Led the creation of employee engagement surveys and social impact hubs

• Develop and implement global internal communication strategies and initiatives to enhance employee engagement and promote a positive company culture

• Analyze data from employee engagement surveys to identify trends and make recommendations for enhancing internal communication strategies.

• Lead the development and execution of a comprehensive global internal communications strategy, including the management of the company's LinkedIn presence and intranet content

EDUCATION

Bachelor's Degree, Theatre, Mount Holyoke College

C O U R S E S

Visual Communication and Graphic Design: An Overview at New York University Graphic Design Masterclass at Udemy

The Complete Graphic Design Theory Course for Beginners at Udemy Adobe CC Masterclass at Udemy

Brand Identity & Strategy at Coursera

Viral Marketing & How to Create Contagious Content at Coursera